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Imported from Detroit - Attitude
Imported from Detroit Attitude
Imported fr Detroit Homecoming
Chrysler Brand Debuts All-new Advertising Campaign for the 2011 Chrysler 300May 11, 2011 , Auburn Hills, Mich. - The new advertising campaign for the all-new 2011 Chrysler 300 continues the Imported from Detroit messaging featured in the Chrysler 200 Super Bowl commercial and takes it to a new level by delivering insightful stories of people who possess an exceptional capacity for hard work. Carrying the theme launched during the Super Bowls Born of Fire commercial, each individual featured in this campaign has a direct link to Detroit and shares the spirit of the city.Since its inception, the Chrysler 300 has been an iconic symbol of success and American style and the all-new 2011 model is no exception. Behind its bold grille, refined elegance and world-class craftsmanship comes the honor of being a direct descendant of the most-awarded new car ever. The 2011 Chrysler 300 combines a legendary confidence with a new bent on tailoring: as each trim level is designed to speak to a specific band of consumer. The one common thread that runs through this diverse demographic: this is not a car for those simply born to privilege. This is a car that speaks to a hard-working and humble audience a group which knows where theyre going but, havent forgotten where they came from.The individuals in these commercials represent more than success stories, said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive, Marketing, Chrysler Group LLC, They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and are now able to enjoy the luxury they deserve; and luxury feels better earned. These three individuals define the target customer for the all-new 2011 Chrysler 300."Included in the commercials are record producer, artist and entrepreneur Dr. Dre™, New York fashion designer John Varvatos and Detroit Lion Ndamukong Suh. Ndamukong Suh HomecomingNdamukong Suh is the all-pro, NFL Rookie of the Year defensive lineman for the Detroit Lions. After playing football in college, he was a highly regarded professional prospect and selected second overall in the NFL draft. Suh has become one of the most talked about defensive players in the NFL and his play on the field has quickly made him the next sports icon in Detroit. Suh was born to a Jamaican mother and a Cameroonian father.In Homecoming, Suh proudly drives through his rainy hometown of Portland, Ore., in his new 2011 Chrysler 300, retracing his humble beginnings. As he drives, we see brief glimpses of his childhood room with pictures and a collection of sports trophies from his youth are shown. As Suh pulls up to his parents home, his mother emerges from the house and greets him with a hug and a kiss. John Varvatos AttitudeBorn in Detroit, fashion designer, John Varvatos started his own company that represents an entire mens lifestyle brand in 2000. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQs Designer of the Year in 2007. At an early age John was exposed to defining musicians. The creative spirit, electricity and edginess intrinsic in the personal style of these rock n roll icons inspired John at an early age, and influenced the evolution of his eclectic sensibility. This can be seen as a unifying theme in his design and it is deeply ingrained in every expression of his brand.In the Chrysler 300 advertising spot titled Attitude, we see Varvatos seeking inspiration at a record store in Brooklyn. While inside we see him rummaging through a stack of vinyl records and given some insight into his Detroit musical influences of R&B, soul, rock n roll. Varvatos walks out of the store, record under his arm and into his Chrysler 300. We see him driving through an urban neighborhood, passing by late night clubs and people in the street. Varvatos parks his Chrysler 300, walks up a flight of stairs and into his studio. His walls are filled with his creative influences; we see open books and drawing pads as he is in the middle of working late on his next collection. While the rest of the city sleeps or parties, he puts on the record he just purchased and settles in to a night of work. His Detroit blue-collar spirit pushes him late into the night, with Detroit-based rock music serving as his fuel. Varvatos is a man who hasn't forgotten where he came from. About the 2011 Chrysler 300 Series SedansWith its award-winning iconic rear-wheel-drive proportions, elegantly sculptured bodyside, world-class craftsmanship and refinement, the all-new 2011 Chrysler 300 series proudly delivers the distinction, technological innovation and premium sedan features at a legendary value, while setting a new course for the American brand.With more standard equipment than its direct standard full-size segment competitors, the 2011 Chrysler 300 and 300 Limited models are well-equipped for the individual who is looking for distinctive design, best-in-class seat comfort, 292 best-in-class horsepower, world-class ride and handling, and the all-new Uconnect Touch the segments largest touchscreen infotainment system all at an extraordinary value.Continuing its rich automotive heritage and the brands proud letter series, the all-new 2011 Chrysler 300C is the most luxurious vehicle in its class, delivering grand-touring performance, innovative technologies and premium comfort and convenience features. This world-class flagship sedan features the legendary 5.7-liter HEMI V-8 engine with Fuel Saver Technology, touring-tuned suspension with performance disc brakes, premium heated and ventilated Nappa leather seats, and Uconnect Touch 8.4N with Garmin® navigation and SIRIUS Travel Link. And with the most advanced all-wheel-drive (AWD) system in the E-segment, the all-new 2011 Chrysler 300C with all-wheel drive (AWD) is a year-round grand-touring performance machine.
2011 Chrysler 300 Attitude
2011 Chrysler 300 Attitude
2011 Chrysler 300 Attitude
2011 Chrysler 300 Homecoming
2011 Chrysler 300 Homecoming
2011 Chrysler 300 Homecoming
Mega Factories - Challenger
Mega Factories Challenger
80 CJ
1980 Jeep CJ Commercial
Were as proud of the fuel economy of the 2011 Jeep Grand Cherokee as we are of its ability to go anywhere the trail takes you. The Grand Cherokee serves up 23 mpg highway when equipped with our new 3.6-liter V6 engine, but weve been obsessed with getting the most out of every gallon of gas for a long time now. Just check out this awesome vintage CJ TV spot from 1980. At a time when four-wheel drive machines were dying off due to steep fuel prices, Jeep was serving up a legitimate off-road vehicle with a great mpg story.We’re as proud of the fuel economy of the 2011 Jeep® Grand Cherokee as we are of its ability to go anywhere the trail takes you. The Grand Cherokee serves up 23 mpg highway when equipped with our new 3.6-liter V6 engine, but we’ve been obsessed with getting the most out of every gallon of gas for a long time now. Just check out this awesome vintage CJ TV spot from 1980. At a time when four-wheel drive machines were dying off due to steep fuel prices, Jeep was serving up a legitimate off-road vehicle with a great mpg story.
2011 Jeep Compass Bloodline
Jeep Brand Debuts New Advertising for the 2011 Jeep CompassBloodline links the Jeep brands legendary heritage to the new 2011 Jeep Compass New advertising celebrates individuality and the path to a modern American dream 2011 Jeep Compass reflects a free-spirited, confident and fun driving experience for its target market February 28, 2011 , Auburn Hills, Mich. - The new 2011 Jeep Compass is an evolution of a legendary bloodline. It was born, heart and soul, from the core Jeep brand values of freedom, adventure, 4X4 capability and iconic beauty.Even with such a deep-rooted family tree, the Jeep Compass has emerged as a bold spirit capable of carving out its own destiny and taking on a personality that is youthful, free and embodies a brave American spirit. It is that confidence, independence and freedom that are captured in the new advertising campaign called, Bloodline. The new advertising campaign makes its debut this evening on local and national broadcast channels across the country.The new 2011 Jeep Compass boasts stunning new styling, with cues coming directly from the brands premium icon the Jeep Grand Cherokee, said Mike Manley, President and CEO Jeep Brand, Chrysler Group LLC. Because Compass and Grand Cherokee share this premium design while offering legendary Jeep capability our new Bloodline campaign makes perfect sense, and allows us to demonstrate that Compass is a progressive, fun-to-drive vehicle targeted to consumers that share the passion of the Jeep brand. Bloodline showcases the Jeep Compass as it masters both urban and off-road adventures staying true to the brands legendary heritage. The campaign also features the illustrious bloodlines of father-daughter athletes, Muhammad and Laila Ali and father-son actors, James and Scott Caan, all of whom have ascended to greatness in their own right. For 2011, the Jeep Compass offers customers unsurpassed compact-SUV 4x4 capability, courtesy of the Jeep Freedom Drive II Off-Road package. This available four-wheel-drive system delivers Jeep Trail Rated capability for the first time in Compass form. The package includes a second-generation continuously variable transaxle with low-range gear that engages when the off-road mode is activated, 17-inch all-terrain tires and aluminum wheels, a one-inch raised ride height, a full-size spare tire, skid plates and tow hooks. In addition to sophisticated new styling and unsurpassed compact-SUV 4x4 capability, the new 2011 Jeep Compass boasts up to 29 miles per gallon, a host of interior refinements, and improved ride and handling characteristics in all conditions courtesy of upgraded steering and suspension systems. The new Jeep Compass offers a unique blend of premium styling, capability, efficiency and value that is unmatched in the compact SUV segment. Delivering the packaging and interior flexibility of an SUV with the performance, handling, fuel economy and price of a compact car, the new 2011 Jeep Compass also boasts more than 30 standard safety and security features. The 2011 Jeep Compass is available in three configurations: Compass Sport, Latitude and Limited. All are available with front-wheel drive, the Freedom Drive I full-time, active 4x4 system or the Freedom Drive II Off-Road Package full-time, active 4x4 system with low-range capability. The 2011 Jeep Compass is available in the following exterior colors: Blackberry Pearl Coat, Bright Silver Metallic Clear Coat, Bright White Clear Coat, Brilliant Black Crystal Clear Coat, Deep Cherry Red Crystal Clear Coat and Mineral Gray Pearl Coat. About Jeep Brand Built on 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America - and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.
2011 Jeep Compass Bloodline
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2011 Chrysler 200 Convertible
New 2011 Chrysler 200 Convertible Showcases Sophisticated Style, Comfort, Safety and Value with Top-down FunChrysler introduces the new 2011 Chrysler 200 Convertible, offering consumers an open-air driving experience featuring elegant craftsmanship inside and out, a fun, yet refined driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content. The 2011 Chrysler 200 Convertible is an exciting alternative for customers who want the benefits of a coupe and the true open-air freedom of a convertible, all at a surprising value. Redesigned and re-engineered for 2011, the Chrysler 200 Convertible is unique in the standard specialty segment as a true mid-sized convertible that comfortably seats 4 adults and has enough room in the trunk, even when the power top is dropped. Consumers can choose from two automatically latching tops, a body-color painted steel, retractable hard top, or a cloth soft top, both of which can drop with the press of a button on the key fob. With a new exterior design, refined ride and handling characteristics complements of an upgraded suspension, an efficient new powertrain, safety features that are all standard on every model, and a beautifully crafted all-new interior, the 200 Convertible stands alone in the segment for customers who crave the wind in their hair and sun on their face. The sky is the limit with the new Chrysler 200 Convertible, delivering customers stylish design with purpose and the most interior space in the segment, comfortably seating four adults and providing ample cargo space in the trunk, even when the top is down, said Olivier Francois, CEO Chrysler Brand, Chrysler Group LLC. The new 200 Convertible offers superb driving dynamics, a new exterior design, an all-new, beautifully-crafted interior and an abundance of standard features. The new exterior design and sheet metal upgrades for 2011 include: front and rear fascias and fenders, grille featuring the new Chrysler brand winged badge, new hood, LED light pipe accents in front headlamps, rear deck lid and exterior mirrors, new projector headlamps and fog lamps, new LED taillamps and an LED center high-mounted stoplight. The 2011 Chrysler 200 Convertible provides drivers a fun, confident, handling performance in all driving situations, whether its commuting to work or a weekend adventure on scenic roads. Virtually every part of the suspension has been retuned or redesigned for 2011, including 22 of 28 suspension bushings. The suspension geometry was completely re-engineered. The track is an inch wider, tire width has been increased from 215 to 225 mm and the Chrysler 200 has been lowered 12 mm in the front and 6 mm in the rear for a lower, wider, more substantial stance. Customers will drive with confidence in the Chrysler 200 Convertible and experience less body roll, reduced vehicle shake on uneven road surfaces, improved isolation on rough roads, better steering precision, response and feel and increased grip with new premium tires. A new and improved powertrain lineup also contributes to the new 200 Convertibles driving experience. The 2011 Chrysler 200 Convertible is offered with the available new 3.6-liter Pentastar V-6 engine which provides an exhilarating driving experience that offers customers the best of both worlds outstanding V-6 horsepower and exceptional fuel economy. The new 3.6-liter Pentastar V-6 engine produces 283 horsepower and 260 lb.-ft. of torque, and is mated to the 62TE six-speed transmission. Fuel economy is rated at 19 mpg city and 29 mpg highway. The proven 2.4-liter World Gas Engine, has been recalibrated and is now mated to a six-speed transmission for a fun and fuel-efficient driving experience. The 200 Convertible powered by the 2.4-liter I-4 engine produces 173 horsepower and 166 lb.-ft. of torque and has an EPA fuel economy rating of 18 miles per gallon (mpg) city and 29 mpg highway. The all-new interior for 2011 allows customers to step into a level of craftsmanship, content and comfort that is world-class. The all-new one-piece instrument panel, bezels, gauge face and Chrysler steering wheel transform the drivers seat into an elegant atmosphere. Upgraded seats with a new design that incorporates more cushion material and revised spring geometry, as well as new leather and cloth seating materials and six-way power driver and front-passenger seats envelop the driver and passenger. Designers developed the new 2011 Chrysler 200 with new soft touch armrests and instrument panel and new, premium interior finishes for touch points that are not only pleasing to the touch, but also to the eye. New heating and cooling outlets in the instrument panel offer improved design and functionality and complete the beautifully detailed interior. The new Chrysler 200 Convertible offers customers innovative features to keep them connected and make the drive something to look forward to. Features include new ambient interior lighting and a new Chrysler brand steering-wheel with integrated controls that allow the driver to operate the radio, cruise control, handsfree phone and other vehicle functions while keeping their hands on the wheel. Drivers stay connected with an available media center with voice command that is easy to use and offers SIRIUS Satellite Radio, a 30 gigabyte HDD/CD/DVD/MP3 radio with SIRIUS Travel Link, which provides real-time information. With every available safety and security feature standard in the new 2011 Chrysler 200 Convertible, consumers receive peace of mind at a price they can afford. The 200 Convertibles standard safety features include: advanced multi-stage front passenger air bags, front-seat-mounted side air bags, electronic stability control (ESC) with brake assist and traction control, four-wheel anti-lock brakes (ABS), Brake Override, active front-seat head restraints, Lower Anchors and Tethers for Children (LATCH) child seat anchor system, remote keyless illuminated entry, SentryKey engine immobilizer and security alarm. The 2011 Chrysler 200 Convertible is available in three different configurations in Canada - the Chrysler 200 LX model, the Chrysler 200 Convertible Touring model, and 200 Convertible Limited model; the 200 Convertible S may be available late in the year. All are packed with style, safety, innovative features and a dynamic, open-air driving experience at a surprising value. The standard specialty segment averages roughly a half million coupes and convertibles sold in the United States each year. The new 2011 Chrysler 200 is uniquely positioned as an exciting alternative for customers that want a true mid-sized convertible that comfortably seats 4 adults and has enough room in the trunk, even when the top is dropped. The 2011 Chrysler 200 Convertible is available in the following exterior colors: Blackberry Pearl Coat, Bright Silver Metallic, Deep Cherry Red Crystal Pearl Coat, Bright White Pearl Coat, Black, Sapphire Crystal Metallic Clear Coat or Tungsten Silver Metallic Clear Coat (late availability). The new 2011 Chrysler 200 Convertible will arrive in Canadian dealerships in spring 2011. The Chrysler 200 Convertible and sedan are built at the Sterling Heights, Mich. Assembly Plant.
2011 Chrysler 200 Convertible
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Interview w M Pearson
Interview with Ottawa Dodge's Business Development Manager Mike Pearson January 25, 2011It is an exciting time at Ottawa Dodge. Year over year sales are up significantly, and the dealership is focusing on improvements at all levels. And in the traditionally slower month of January, Ottawa Dodge is poised to hit an all time sales record, already more than doubling sales from last year. We sat down with Mike Pearson, Business Development Manager to find out how its happening.It is an exciting time to be at Ottawa Dodge.Pearson - You are absolutely right on that one. Its been exciting to be here for quite some time now, and to see the results of long term planning coming to fruition, well, it is satisfying for myself and others.Business Development Manager is a new role at a car dealership isn't it? Can you explain what it entails?Pearson - Actually, only the title really is different. The idea behind business development, as most experienced and established companies can tell you, is to find new ways of doing business, while refining procedures and policies already in place. If something isnt working, I can see it and respond to it quicker than other dealerships, who dont have a person in this role.New ways of doing business?Pearson - The car industry, and the whole world of doing business for that matter, is changing exponentially. Ten years ago, most consumers relied on word of mouth, and coming into the dealership to get brochures as their primary means of investigating their next purchase. Now, over 80% of our customers have read up online on our website www.ottawadodgechryslerjeep.com, or on the Chrysler websites about their products. Our goal is to stay ahead of the curve when it comes to customer services, and providing innovative ways of keeping in touch following your purchase.Can you give an example?Pearson - Certainly. Social media presence has exploded over the last year. If you dont have a presence on Twitter or Facebook, you are missing out on a simple, and cost efficient, means of keeping in touch with your clients. Ottawa Dodge has one of the freshest, most innovative pages on Twitter and Facebook, and we have followers from not only Ottawa, but also the United States, who follow what we do online, including the Chrysler corporation. When the big boys are watching one specific dealer that closely, you have to be doing something right.Wow, that is great. What else is new?Pearson - We have had some outstanding promotions over the last year, with one of our customers actually winning their purchase (a new Dodge Journey), so we have had some really exciting times. This year, however, we are taking it to a whole new level in terms of customer satisfaction. We will be enjoying some exciting promotions, a new dealership event in the spring, and a rollout of one of the most innovative products in Ottawa history. In fact, no other dealer in Ottawa offers this service, so we are pretty excited.Can you let us in on the big secret?Pearson - We are a couple of short weeks from the complete unveiling of this product, so I have to keep it on the downlow for now, but rest assured, it promises to be a game changer in this town.We saw some, how should we describe it, interesting videos on your website and facebook page.Pearson - (laughing) Yes those were entertaining! I think it speaks a lot to the level of fun we like to have here, and the fact that our GM has a great sense of humour. Hes a great guy, and he supports initiatives like that. Hey, were not just car guys, we like to have fun with our customers too!While we are in a bitterly cold January, spring is just around the corner. What is planned next for Ottawa Dodge?Pearson - I guarantee you, you do not want to miss our February newsletter. We are in the final planning stages for some big events that will be taking place this spring. Add that to the other exciting announcements that I spoke of earlier, and youll see why Ottawa Dodge is soon going to be known as the most innovative dealership in Eastern Ontario and Western Quebec!
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Blizzard of Savings Jan 2011
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Ottawa Dodge January 2011 Private Sale Day 1
Special Edition Challenger
Mopar 10 ChallengerFor the first time in its history, Chrysler Group LLC will launch a special-edition Mopar version of one of its vehicles - the Mopar '10, a Mopar 2010 Dodge Challenger."Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. "Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer." This very limited production vehicle includes over $9,000 in Mopar Accessories for $5,995 MSRP."Mopar '10 has a wicked, sinister appearance that will turn heads." said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. "The Mopar brand resonates with hard-core enthusiasts, and this car will too."Dodge and Mopar collaborated to create Mopar '10, a "Mopar modified" 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-litre HEMI V8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.Mopar '10 will be available in Brilliant Black with a choice of three accent colours: Mopar Blue, Red or Silver. Accent colours will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar '10 car cover also comes with the vehicle.Interior features include Katzkin leather seating, heated front seats, Sirius Satellite Radio with 276 watt amp and 6 Boston Acoustics Speakers, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar '10 logo and Mopar branding throughout.Every customer who purchases a Mopar '10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar '10 merchandise.Furious FuciaTwo of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics-unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology-now in one of the most significant hues."Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia," said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President-Product Design, Chrysler Group LLC. "As an ode to our Dodge fans, these highly collectible models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match."Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are "Challenger" fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage "R/T" badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift "pistol-grip" shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum "throatiness." And when it's time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0-60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N?m) 5.7-liter HEMI V-8 engine.If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine-with engine block lacquered in original HEMI Orange paint-producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N?m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans.The 2010 Dodge Challenger merges the best American muscle-car characteristics-unmistakable design, world-class handling, powerful engines and technology-to delight driving enthusiasts across several generations. The Dodge Challenger is produced on the company's proven rear-wheel-drive platform to accommodates five passengers with best-in-class rear head and leg room, along with best-in-class cargo space equal to the Dodge Charger.With three models of head-turning styling, two legendary HEMI V-8 engine choices, up to 25 highway miles per gallon (mpg), more than 25 safety and security features and modern amenities, including Media Center 730N with voice-activated Uconnect? Navigation system and real-time traffic available, it's no surprise Dodge Challenger was awarded J.D. Power and Associates "Most Appealing Midsize Sporty Car" in its 2009 APEAL Study.
2010 Viper FE
The current generation Dodge Viper is driving off into the sunset and to celebrate the final year of production, Chrysler is offering a limited production run of 50 "Final Edition" models. The special edition models come in Graphite Clearcoat with a centre black stripe traced in red. The production run will consist of 18 roadsters, 20 coupes and 12 ACR (American Club Racer) models, with the Coupes and ACRs having black windshield surrounds. Unique side sill badges identify the Final Edition models. Six-spoke wheels painted in Anthracite finish off the look on coupe and roadster models, while ACR models get black five-spoke Sidewinder wheels.This will be the first time the roadster is included in the Final Edition run. The previous production run (in 2002) consisted of 326 coupes and 34 ACRs, in Viper Red Clearcoat with white stripes.This generation's Final Edition features an interior in black with custom red accent stitching, red painted halo surrounds on the gauge cluster, bright stainless steel screws on the center stack and Final Edition floor mats.A production number plaque (1-50) is located on the shifter bezel.As with all present generation models, Final Edition cars get power from the venerable 8.4-litre V10 engine. With 600 horsepower and 560 lb.-ft. of torque, 0-100 km/h takes about four seconds, claims Chrysler, en route to a top speed of 325 km/h. Quarter-mile times are in the mid 11-second range, according to the company; zero to 100 mph (161 km/h) and back to zero takes 11 seconds flat.Production of the 2010 Dodge Viper Final Edition models begins in early summer 2010, at the Conner Avenue Assembly Plant in Detroit, and it is expected that the first, and likely only one in Ottawa, will arrive at Ottawa Dodge on St. Laurent Blvd sometime in early July.The 2010 model year was also memorable for Viper with the production of 25 Viper SRT10 ACR-X specs series racers, which combine the best performance attributes of the street-legal Dodge Viper ACR with the safety equipment of the championship-winning Viper Competition Coupe.Our 2010 Final Edition Viper is now available! See it's specs here .
2011 Dodge Durango
Dodge Brand Product Onslaught Begins: Introducing the All-new 2011 Dodge Durango, the Performance Crossover with a SoulDodge is expanding its leadership position in the Crossover segment with the all-new 2011 Dodge Durango. Building off the success of the Journey - Canada's #1 Selling Crossover - the Durango is a three-row vehicle spacious enough to carry the entire crew and performance-tuned to thrill anyone who truly loves to drive. Durango will lead the Dodge brand's new product onslaught for 2011. From its sleek exterior design to its modern, spacious interior, and intelligent, fuel-efficient and powerful powertrain options, the 2011 Dodge Durango is all-new from the inside out. And the changes are more than skin deep. The Durango's stiffened unibody structure is engineered with the driving enthusiast in mind. The end result is a vehicle that delivers premium driving performance combined with SUV capability and crossover versatility. The all-new Durango features two engine options: the standard fuel-efficient and powerful 3.6-litre 24v Pentastar V6 engine and the available 5.7-litre HEMI V8 engine with fuel-saving, Multi-displacement system (MDS) four-cylinder mode. Both engines feature variable-valve timing (VVT) and come standard with All-Wheel Drive. In addition to great efficiency, the engines provide exceptional V6 and V8 towing capability with standard trailer sway control (V8 - 7,200 lbs. and Best-in-class V6 - 6,200 lbs.).The Durango's all-new interior is a surprise owners always deserved but never expected. Created by the same interior design studio that designed the much-lauded interior in the Ram trucks and the all-new Jeep Grand Cherokee, the Durango's luxurious interior materials and thoughtful touches will make owners and their crews want to jump in, hunker down and thoroughly enjoy even the longest drive. Everywhere they touch, Durango passengers will feel materials that are refined and soft to the touch. Not only is it a pleasure to behold, it is extremely functional and gives owners a first-class experience, regardless of the trim level. Durango's interior is also extremely comfortable for all three rows of passengers, and there's a surprising amount of interior flexibility. With 22 different seating configurations, there's plenty of room to store and move plenty of people and their gear. The all-new 2011 Dodge Durango also offers consumers 45 safety and security features, including standard front seat-mounted side air bags and standard side-curtain air bags that cover passengers in all three rows, as well as all-new standard active head restraints. Electronic Stability Control (ESC) with ABS and Traction Control and All-Wheel-Drive are also standard. Other available safety and security technologies include Blind-spot Monitoring, Rear Cross Path detection, Forward Collision Warning, Adaptive Cruise Control and Keyless Enter-n-Go. The best part is, consumers will get all of the all-new Durango's capability, functionality and flexibility and still get excellent fuel efficiency. In fact, drivers can go more than 1,000 km on one tank of fuel - that's the distance from Vancouver, British Columbia to Calgary, Alberta.September 2, 2010 , Auburn Hills, Mich. - The Dodge brand is going the distance as the title sponsor of the "Dodge Rock 'n' Roll Virginia Beach Half Marathon presented by SunTrust." Approximately 30 employee runners are driving a caravan of Dodge vehicles that will grip the pavement from Auburn Hills, Mich., to Virginia Beach, Va., over the Labor Day weekend. The Dodge running team will lace up their running shoes and participate in the Virginia Beach Half Marathon on Sunday, Sept. 5. In addition to being title sponsor of the event, the Dodge brand will proudly show off its all-new 2011 Dodge Durango as the official pace vehicle.Three all-new 2011 Dodge Durango SUVs will lead the caravan of more than a dozen Dodge brand vehicles on the two-day trek. Employees geared up in Dodge Grand Caravans, Challengers, Chargers and a Journey, will leave the company's Auburn Hills Headquarters on Thursday, Sept. 2, and make the two-day trek to earn their stripes in the Virginia Beach Half Marathon, with plans to stop at the Safford Chrysler, Jeep®, Dodge dealership in Fredericksburg, Va., along the way. Dodge brand fans and marathon supporters can go along for the ride via the Dodge brand Facebook page at www.facebook.com/dodge and the Dodge brand Twitter handle (_dodge)."At the Dodge brand, we are passionate about our products, and we're also passionate about living life to the fullest," said Ralph Gilles, President and CEO - Dodge Brand, Chrysler Group LLC. "Running is a fun, energetic and healthy sport that reflects many of our own brand values, and participating in the Rock 'n' Roll Marathon Series is an excellent opportunity to expose our brand to the more than 1 million people who are somehow involved in or touched by the series."Marathon runners and attendees will be fully immersed in the Dodge brand experience with interactive mobile applications, such as Facebook and Twitter, throughout the event's two-day Health & Fitness Expo. Running enthusiasts also can check out training tips and runner profiles on the Dodge brand Facebook page. On-site, the brand will have a display that features the all-new 2011 Dodge Durango. The display will be staffed by Dodge running team members, who will answer product questions and provide additional Dodge brand product information.The Dodge Rock 'n' Roll Virginia Beach Half Marathon is part of the Rock 'n' Roll Marathon Series. The series of marathons and half marathons combine entertainment and running in a unique way. Bands stationed at every mile of the race keep runners and walkers energized, engaged and entertained. With more than 300,000 runners participating at 14 events across the nation, it is the largest and most widely attended marathon series in the world."The Competitor Group is pleased to officially welcome the Dodge brand into our Rock 'n' Roll family. We share a commitment to quality performance, dedication and passion for a healthy lifestyle," said Peter Englehart, CEO of the Competitor Group. "We're delighted that Dodge has chosen our Virginia Beach half marathon to unveil its new Durango, which will lead more than 20,000 runners across the finish line on Sunday."This year, the Dodge Rock 'n' Roll Virginia Beach Half Marathon celebrates its 10th anniversary. Approximately 20,000 half marathon runners and walkers are expected to participate.About DodgeDodge is a full line of cars, minivans and SUVs that are agile, daring sensible and inventive. The brand is on a tear for the 2011 model year, redefining itself with six all-new or significantly redesigned new vehicles, introducing new lifestyle packages designed to better meet the needs of its customers, launching catchy new ads that have started conversations with owners and potential owners, actively participating in new events and sponsorships and developing relationships with its long-loyal enthusiast base, as well as reaching out to customers who want cars that leave them wanting more.The Dodge product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT-10. Between the end of this year and early next, the brand will fill dealer showrooms with a vast array of new and updated products. The all-new Dodge Durango will lead the charge, followed by the all-new Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger.About the all-new 2011 Dodge DurangoThe 2011 Dodge Durango, jump starts Dodge back into the sport utility (SUV) segment with a three-row vehicle spacious enough to carry the entire crew and performance-tuned to thrill anyone who truly loves to drive. Durango will lead the Dodge brand's new product onslaught for 2011.From its sleek exterior design to its modern, spacious interior, and intelligent, fuel-efficient and powerful powertrain options, the 2011 Dodge Durango is all-new from the inside out. And the changes are more than skin deep. The Durango's stiffened unibody structure is engineered with the driving enthusiast in mind. The end result is a vehicle that delivers premium driving performance combined with SUV capability and crossover versatility.About The Rock 'n' Roll Marathon SeriesOrganized by The Competitor Group, the Rock 'n' Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock 'n' Roll Marathon in 1998 is still recognized as the largest inaugural marathon in history with 19,979 entrants. Over the 13-year history of the series, more than 75,000 charity runners have raised more than $233 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to fourteen cities nationwide. For more information or to register for an event, please visit www.runrocknroll.com.
2011 Jeep Wrangler
Redesigned 2011 Jeep Wrangler features an all-new interior and premium body-coloured removable hard top!New 2011 Jeep Wrangler interior highlights include a completely redesigned instrument panel with bright accents, and new storage areas with improved ergonomics and upgraded materials. A new lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned centre stack is easier to reach and operate. Heated cloth & leather seats and heated power mirrors are now available. Drivers and passengers will enjoy enhanced visibility courtesy of larger rear windows. All-new standard steering-wheel controls allow the driver to operate the radio, cruise control, hands-free phone and other vehicle functions while keeping hands on the wheel. A new USB device interface connects to storage devices (thumb drives and most MP3 players) for use with Wrangler's new available Media Centre, which now includes Bluetooth streaming audio; hands-free texting; voice command of the radio and MP3 player and Garmin navigation system. Twelve-volt accessory outlets have been added and a new 115-volt outlet is available to provide power similar to AC outlets in the home.In line with traditional Jeep design, hex-head bolts are utilized throughout the interior, and are used to mount a "Jeep, Since 1941" inlay onto the new passenger grab handle.Jeep engineers increased acoustical treatment in the 2011 Wrangler and Wrangler Unlimited, resulting in significantly reduced interior noise.To provide a more premium appearance, the 2011 Jeep Wrangler and Wrangler Unlimited Sahara models boast an all-new, premium, body-colour hard top.Several new Jeep Wrangler colours are available for 2011, including Detonator Yellow, Deep Cherry Red, Sahara Tan, Cosmos Blue and Bright White.The original go-anywhere, do-anything icon now offers the ultimate combination of legendary off-road capability with an all-new premium interior.
2010 Gr Caravan SXT
Vehicle Profile: The 2010 Dodge Grand Caravan SXTOutfitted nicely with a number of advanced and convenient amenities, the 2010 Dodge Grand Caravan SXT is one of the most functional and practical minivans on the road, all without sacrificing a drop of its aggressive Dodge pedigree.There's really nothing 'mini' about the immensely popular Grand Caravan SXT. The 2010 model sees big interior amenities and flexibility coupled with bold Dodge styling. Outwardly, and in principle, Dodge's latest is perfectly suited for families, but its penchant for performance and modern technology makes it secretly appealing to drivers as well.Styling on the newest Grand Caravan is simple and uncluttered. That's not to say, however, that Dodge's minivan is short on style; its soft paneling, broad shoulders and powerful features give the Caravan a commanding appearance. Behind the aggressive cross of the signature Dodge grille, the SXT's chrome accents, sporty 17-inch aluminum wheels and halogen headlamps complement convenient features like a power liftgate, power heated mirrors, power-adjustable pedals and power sliding doors. The Grand Caravan SXT's available power-folding split third-row is the only one in its class.The sportiness of the Grand Caravan's design translates to its engine compartment. SXT trims come standard with a 3.3-litre V6, or upgrade to a 3.8-liter V6, which generates 197 hp and 230 lb/ft of torque through a carefully tuned six-speed automatic transmission. More power is available from the SXT's optional 4.0-liter SOHC V6, a lightweight aluminum powerplant that delivers 251 hp and 259 lb/ft of torque through the same quick-shifting six-speed auto. Top model SXTs come with a noticeably stiff MacPherson-strut front sport suspension setup, which allows for tight, enjoyable cornering, as well as smooth, comfortable cruising. Dodge's integrated Electronic Stability Program, standard on the SXT, monitors for control loss through turns, and automatically adjusts brake and throttle power accordingly. The result is controlled, confident steering that is precise with the sense of athleticism Dodge is typically known for. As with any minivan worth its side-sliders, many of the 2010 Grand Caravan's most impressive features are within its spacious cabin. Capably designed to accommodate seven passengers with ease, the Caravan's interior impresses with a blend of class-exclusive flexibility and cutting-edge technology. Beyond the minivan's three-zone climate control, 'living room'-style halo lighting and available power sunroof, seating is spacious and comfortable with two rows of heated, leather-trimmed bucket seats, and a third 'tailgate' row (a split bench seat that folds into the floor, and reverses to face the tailgate). Dodge's exclusive Stow 'n Go® seating system allows second- and third-row seats to fold seamlessly into the floor, turning a seven-passenger cabin into a two-passenger cargo hauler in under a minute. Optional Swivel 'n Go® seating, also a class-exclusive, allows for the 180 degree rotation of second-row seats, and features a removable table between the (now) rear-facing second row and the third row. In addition to its cavernous 140-cubic foot cargo capacity, the Grand Caravan's versatile interior houses a number of dynamic storage bins, cupholders and hidden storage areas throughout the cabin for exceptional convenience. The SXT's numerous seating options and available rear-seat drop-down DVD screens make the back of a Grand Caravan a pretty cool place to be. The argument can be made, however, that the best seat in the newest Grand Caravan SXT is still that of its driver. Up front, the well-appointed center stack provides access to Dodge's innovative uconnect system, which simplifies access to GPS navigation, hands-free phone, premium audio and even the web through one, intuitive interface. The Grand Caravan SXT's available 506-watt, nine-speaker Infinity stereo and standard uconnect Multimedia with SIRIUS Satellite Radio connectivity don't hurt either. For safety, the five-star rated SXT (front and side crash tests) delivers antilock brakes, traction control, a tire pressure monitor and a reinforced safety cage, in addition to its standard stability control. Not content, Dodge added advanced, multi-stage front airbags, full-length side-curtain airbags and optional Blind Spot Monitoring and rearview camera systems for good measure.Flexible, functional and eminently appealing, the 2010 Dodge Grand Caravan SXT is the minivan done right.
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